Super Sunday is upon us — and with it, Madison Avenue’s annual spending spree, which has seen the big game’s Hollywood quotient rise noticeably in recent years.
Celebrity product pitches date back to the days of leather helmets, of course, but in the increasingly rare air of the Super Bowl they have started to overtake the left-field breakouts of the past by the likes of Puppy Monkey Baby or beer-loving frogs.
With Fox’s telecast commanding a peak level of more than $7 million for 30-second spots, producers and brands are once again banking on stars in a big way.
Super Bowl LVII, a contest in Arizona between the Philadelphia Eagles and Kansas City Chiefs, will feature commercials starring Will Ferrell, Melissa McCarthy, Miles and Keleigh Teller and Sylvester Stallone, among others.
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