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deadline.comSuper Bowl LVI, set for February 13 at LA’s SoFi Stadium, will have a decidedly different feel than last year’s edition.For starters, the stadium will be sold out.
A year ago, the game vividly reflected the grueling early phase of Covid, as Tampa Bay’s Raymond James Stadium hosted 24,835 fans, one-third of whom were newly vaccinated health care workers.This year, sellouts and close games have stimulated NFL ratings, with the conference championship games at the end of January posting multi-year highs.
NBCUniversal, which will carry the game on NBC, Peacock and Telemundo, is apt to put up a healthy combined number. Even for an event that is the longtime king of tune-in, any increase (as opposed to last year’s tumble to 96.4 million viewers) would be a tonic.Better ratings, though, would merely be icing on an already lucrative cake.
All of the ad inventory sold out more than a week before kickoff, with many 30-second spots selling for a record $7 million.
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