‘Sullivan’s Crossing’ Creator Roma Roth On Its Appeal & Price Tag: “You Need To Make A Show That Doesn’t Put A Network At Risk”
deadline.comThe decision to pick up Sullivan’s Crossing wasn’t a huge departure for the CW; romantic, field-good series like Hart of Dixie, Life Unexpected and Everwood have long been hallmarks of the network. (And it doesn’t hurt that its two stars, One Tree Hill‘s Chad Michael Murray and Gilmore Girls‘ Scott Patterson, are longtime fan favorites).
Still, the show was immediately labeled as a cheap import because it first launched in Canada in March, where it became CTV’s highest-rated drama launch on over two years.
It is produced by Reel World Management in association with CTV with Fremantle as global distributor. It’s from Roma Roth and Christopher E.
Perry, the team behind Netflix’s Virgin River. “We have to be entrepreneurial. We can’t just write a $10 million per-episode check for a show with some dragons in it,” President Brad Schwartz said during the upfronts in May.
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