Sugar23 & Fifth Season Launch Brand-Focused Film & TV Studio
deadline.comEXCLUSIVE: Production/management company Sugar23 has teamed with Fifth Season to launch a venture which will co-finance over $100 million in production with strategic brand partners over the next three years.
Fifth Season will fund the venture, and Sugar23 will bring the expertise and brand relationships that make this launch a bit different: they involve major brands hungry to be content sponsors more directly involved in the creative process.
This innovative joint venture will produce content including scripted and non-scripted TV as well as documentary and feature films.
By aligning with brands’ values and objectives, the studio will seek to create engaging stories that resonate with audiences and expand the number of brands participating through its co-financing approach.
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