Strictly Come Dancing stars have been earning up to thousands at a time, merely for posting on Instagram. Both the dancers and the stars earn the big bucks for product related posts.Brands pay the celebrities to promote their content to their vast follower bases.
As a general rule, the higher the amount of followers a star has, the more they are likely to get paid.Gaining publicity on the show helps boost the star's fan base where it really counts these days - social media.
Instagram isn't the only reason for taking part, of course, but it certainly helps. As stars AJ Odudu and partner Kai Widdrington won week three - they will be feeling particularly optimistic.
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