Streaming Consumption Up Nearly 100 Percent Year Over Year In Key Demo, Says Nielsen
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deadline.comBy Tom Tapp Deputy Managing Editor Is your viewership up nearly 100%? You must be streaming. Nielsen’s look at the effect of coronavirus stay-at-home orders on Americans’ consumption of streaming content has produced some eye-popping numbers.
From the fourth full week of March in 2019 (starting 3/25) through the fourth full week of March in 2020 (starting 3/23), “streaming among people 25-54 has increased almost 100%,” according to Nielsen.
The dates are significant, because by March 23 of this year, nine states had issued a stay-at-home order, while another 12 had such orders issued in at least part of the state.
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