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Streamers Set For Major European Spending Landmark In 2024 – Ampere Research

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Streamer spend in Europe is set to overtake public and commercial broadcasters this year for the first time, topping €10B ($10.6B), according to new research from Ampere Analysis.

In 2023, spend by streamers, PSBs and commercial nets was virtually neck-and-neck in the continent at around €8B each but a gap is set to emerge by the end of 2024.

Broadcaster spend will remain virtually flat while streamer investment will shoot up by a whopping 20%, Ampere said. Netflix, in particular, has revealed dozens of European original commissions so far this year including a Steven Knight-penned British drama series about Guinness, a Polish show from the writer of High Water and a French TV thriller starring Isabelle Adjani.

Meanwhile, Prime Video Germany original Maxton Hall – The World Between Us recently became Amazon’s most-watched international original series of all time.

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