Nikki Lynds-Xavier set up Stiff Guy Yoga at a studio in Winchester to counter ‘airy-fairy’ perceptions of yoga and appeal to the average man who might otherwise be put off.
Lynds-Xavier found that the idea of twinkly Indian music, incense and ‘oms’ was off-putting to men, particularly beginners. ‘Men were nervous about joining up, expecting classes full of advanced people bending themselves into all sorts of shapes.
But with my class, it’s just about the yoga, nothing else,’ she says. For the reasons above and also because men’s bodies have different needs – our hips are naturally just tighter, for example.
Read more on telegraph.co.uk