Star BBC presenters such as Gary Lineker should avoid overt “political campaigning,” according to new rules recommended in an independent report for the UK’s public broadcaster.
As we tipped yesterday, the results of former ITN boss John Hardie’s report into how BBC presenters, stars and journalists should use social media have been unveiled today.
Among the key recommendations are a set of guidelines for “flagship-brand presenters” such as Match of the Day host Lineker and The Apprentice‘s Alan Sugar.
Those included would come from “an evolving list at its discretion by the BBC” and would be expected to pay “particular responsibility to respect the BBC’s impartiality” due to their profiles.
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