SportsBubble’s New App Helps Fans Navigating Maze of Games

variety.com:

Brian Steinberg Senior TV EditorAll it took for Lydia Murphy-Stephans to start trying to solve one of the greatest problems confronting the sports industry was a plate of hot wings.While watching an NBA Finals game in 2018, she left her living room to get the snacks ready in the kitchen – and set about a task that she felt should have been a lot simpler: trying to stream the match on her iPad.“The game was on ABC, so I clicked on the ABC app and it was black.

So I went to Google to the search for ‘Watch NBA Finals.’ My iPad had 200 million hits. I went to the Watch ESPN app, and opened it but – this was 2018 – the connectivity wasn’t what it was today.

My provider is Comcast Xfinity, and I had to get off the ESPN app and go to Xfinity to authenticate, to get permission,” Murphy-Stephans recalls. “It took me eight minutes.” When she finally got through, she realized the game that was on in the living room was at least a minute ahead of what she was streaming on her tablet.

On Wednesday, the former ABC Sports programming executive and president of Pac-12 Networks, tries to make the process of finding sports easier for anyone who has ever felt flustered when working to find out which linear outlet or streaming service is offering a specific game and then navigating the particulars of getting there.