U.S.Hispanic Emiliano De-Pablos Laura Esquivel Spain Mexico voice Latin Platform spanish U.S.Hispanic Emiliano De-Pablos Laura Esquivel Spain Mexico

Spanish TV Fiction Eyes the Americas as It Promotes New Voices at Home

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variety.com

Emiliano De Pablos Entering into a post-“Money Heist” phase, the Spanish TV fiction industry is immersed in international growth strategies as it promotes at home new and original voices that create TV stories with universal appeal.Key production-distribution TV companies such as The Mediapro Studio, Onza Entertainment, Secuoya Studios and Buendía Estudios are building beachheads in the Americas to strengthen the standout place in the sun of the global TV drama business that the Spanish TV industry already occupies.As by far the biggest part of a 600 million people Spanish-speaking community around the globe, Latin America and the U.S.

Hispanic represent the most obvious market for growth.However, a common ambition for Spanish companies eyeing the Americas is to develop projects in the region but aimed at the global market, which are also increasingly based on IP.

And the most natural formula is to bet on international co-productions, which allow projects to scale up and tap Latin talent.

The most recent move, just announced by Buendía Estudios, the joint-venture created in 2020 by media conglom Atresmedia with telco giant Telefonica’s paybox Movistar Plus, is its landing in Mexico, tapping Ana Paula Valdovinos – a former Telemundo Global Studios executive –  as director of production and development for Latin America and the U.S.

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