Mexico-based Grupo Televisa and Univision have closed their $4.8 billion merger, uniting their vast Spanish-language media and production holdings in the U.S.
and Mexico.The new entity, known as TelevisaUnivision Inc., builds on a previous production alliance created by the companies as they looked to fend off a rising number of rivals aiming at Hispanic viewers in the age of streaming.
As of the merger close, the company claims reach to more than 60% of TV audiences in both the U.S. and Mexico. Across television, digital, streaming and audio, the company says its audience is more than 100 million Spanish speakers every day,Televisa’s four broadcast channels, 27 pay-TV channels, Videocine movie studio, Blim TV subscription video-on-demand service will be combined with Univision assets in the U.S.
along with the Televisa trademark. On the Univision side are the Univision and UniMás broadcast networks, nine Spanish-language cable networks, 59 TV stations and 57 radio stations in major U.S.
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