Sony Interact Entertainment CEO Jim Ryan has said that the best games are the ones that players remember the most.In an interview with TMTPOST, Ryan stated that “users will only remember the best games, and OK games might be forgotten.” For Ryan this comes down to a game being able to “arouse players’ specific emotions, for example, it makes players feel excited, feel the adrenaline rush, or feel happy or sad.”Ryan said he sees new IPs as instrumental to any Sony success in the above. “New IP is the lifeblood of any entertainment industry, but it is very difficult to create a new IP…”“I am very happy that we can do this in the past few years, but it requires great courage and the courage to bear financial risks.
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