Sony Pictures Television Taps Tania Missad As Head Of Research, Strategy & Analysis
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deadline.comSony Pictures Television has hired Tania Missad as EVP of Research, Strategy and Analysis. Missad, who will be based on the Culver City lot, will report to SPT Studios President Katherine Pope.
In her new role which she begins today, Missad will lead the research and analytics teams and oversee analysis of IP for SPT’s U.S.-based divisions.
In addition to scripted, she will be overseeing research for SPT Nonfiction and Kids, we hear. “A deeply respected leader, Tania brings curiosity, rigor, and passion to her work.
She has run research for some of the world’s biggest media brands, always with an emphasis on insights as powerful tools to fuel storytelling, and I know her impact across our shows will be felt immediately,” said Pope.
Read more on deadline.com
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