HBO And Max Content Boss Casey Bloys Tackles WGA Strike Impact On Content Budgets, WBD’s Licensing Strategy And Whether Password Sharing Will Remain Free
deadline.comAlong with programming updates, HBO and Max Content CEO Casey Bloys took on a handful of business topics during a 2024 slate event in New York, among them licensing, content spending and password sharing.
As far as HBO licensing select library shows like Ballers to Netflix, a move that went against the industry’s prevailing strategy between roughly 2018 and 2022, Bloys said he is “comfortable” with it. “We have to be protective of the shows that we have that are successful, but I’ve worked in television long enough and syndication used to be the pot of gold, the brass ring.
That meant that your show was going to go on and have a life after its initial run, and a life for decades,” he said. “The idea of selling a show outside of your ecosystem wasn’t an unusual idea.
At HBO we did it a lot. … We basically sold everything.” Streaming started off as an exclusive-centric race, with companies clawing back rights to major properties, but Warner Bros.
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