Sony Music’s Distribution Company AWAL Launches in India and South Asia
variety.comNaman Ramachandran Sony Music-owned music distribution company AWAL has launched in India and South Asia, following the acquisition of OKListen, a digital music platform for independent artists and record labels.
Based in Mumbai and supported by Sony Music India, AWAL will offer independent artists in the region a range of services including global marketing, creative, synch and brand partnerships, radio promotion and distribution as well as access to real-time music analytics.
Vijay Basrur, who founded OKListen in 2012 as India’s first homegrown digital distribution service, has been appointed head of India and South Asia, AWAL, reporting into Lonny Olinick, CEO of AWAL and Vinit Thakkar, managing director, Sony Music India.
OKListen works with more than 4,000 musicians across India, including leading independent artists The Local Train, When Chai Met Toast, Bipul Chettri and Sanam.
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