Sony Music Pacts With Korea’s Attrakt to Release Fifty Fifty, K-pop Girl Group Reformed After Dispute
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variety.comPatrick Frater Asia Bureau Chief Sony Music Entertainment Korea has signed a global distribution deal with Attrakt Entertainment, a fast-rising K-pop management company.
They aim to expand the global reach of Fifty Fifty, a girl group that recently had to be rebuilt after most of its members quit.
SMEK said that it will: “spearhead the worldwide distribution of Fifty Fifty’s music, while also overseeing global marketing campaigns and business development initiatives.” Sony’s Arista Records will handle U.S.-based marketing efforts and distribution.
The tie-up comes shortly just days before Fifty Fifty releases a new song called “Starry Night” and ahead of an untitled new EP in mid-September.
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