Sony Music Launches EU Elections Voter Campaign – Global Bulletin
variety.comNaman Ramachandran Some of the Sony Music Group‘s top European artists are backing a voter participation campaign.
Sony has launched what it describes as a “non-partisan campaign,” titled Your Voice, Your Power, Your Vote, to encourage voting in the June European Union elections, with a focus on young people and underrepresented groups.
In partnership with the European Youth Forum, which represents some 100 youth organizations across the continent, the campaign will unveil a collection of films, across multiple platforms in multiple languages, featuring Sony Music Group’s roster of artists and songwriters.
Artists and songwriters featured in the campaign include Goldielocks (Finland), Soso Maness (France), $OHO BANI, Clueso, Lotte, Alvaro Soler, HE/RO, Joris and Culcha Candela (Germany), IL VOLO (Italy), Sam Feldt and Mr Belt & Wezol (The Netherlands), Szczyl (Poland), Dino D’Santiago (Portugal), Rozalen (Spain) and Jackie Mere (Sweden). “2024 is an election year for almost half the global population, and civil societies thrive when everyone contributes to the democratic process,” said Towalame Austin, executive VP for global philanthropy and social impact, Sony Music Group. “Young people are key to a vibrant society.
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