SoCal Fire Fund Launched By CAA Foundation, LA Unified School District & CORE

deadline.com:

As the wind-fueled fires continue to take a devastating toll on Southern California, the entertainment industry is smartly leaning into its strength, raising funds for relief efforts.

The CAA Foundation, the philanthropic arm of the powerhouse agency, has teamed with CORE and the Los Angeles Unified School District Education Foundation to launch the SoCal Fire Fund.

Like other industry giants who’ve donated vast sums, the organizers said this effort will raise funds to provide immediate and long-term support for community-centered recovery initiatives in Southern California that aid the most vulnerable impacted by the January 2025 fires.

The fund will be administered by the Entertainment Industry Foundation. CAA leaders — who like others at agencies and studios have seen dozens of its employees lose their homes, have seeded the SoCal Fire Fund with startup money, and the effort is designed to raise a lot more to provide equitable recovery through flexible funding and targeted support for vulnerable communities.