Snap CMO Kenny Mitchell to Exit, Colleen DeCourcy Tapped to Lead Marketing

variety.com:

Todd Spangler NY Digital Editor After almost three years in the role, Kenny Mitchell is departing as Snap’s chief marketing offer “to pursue another opportunity,” the company announced.

The Snapchat parent is promoting Colleen DeCourcy to lead marketing at Snap, after she has served as chief creative officer since February 2022.

Mitchell will officially depart Snap next month following the company’s NewFronts presentation on May 2. As Snap’s new head of marketing, DeCourcy will report directly to CEO Evan Spiegel. “Kenny is a dedicated, thoughtful and determined leader who has built our marketing team, helped us to launch countless products and created some of our most impactful campaigns, including ‘Real Friends’ and ‘Open Your Snapchat,'” Spiegel said in a statement. “Perhaps most importantly, he is a true team player and has worked tirelessly to support our team.

I will sincerely miss working with Kenny.” Regarding DeCourcy’s appointment, Spiegel said: “Colleen has already made a significant impact since joining Snap, and I am eager to see what she will accomplish leading our marketing team.” News of the marketing leadership change comes ahead of the company’s fifth annual Snap Partner Summit this Wednesday (April 19) being held in Santa Monica.