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Small Theaters Hang in the Balance and Face Uncertain Futures Amid Coronavirus Pandemic
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variety.comBy Gene Maddaus Senior Media Writer The Grand Theatre is one of those civic treasures that always seems to need saving. It was built as an opera house in the tiny sawmill town of New London, Wis., in 1895.
A century later, it was a run-down movie theater, desperate for a renovation. The town’s voters agreed to tax themselves to restore it.
But in 2010, the owner was still having a hard time turning a profit. That’s when Jim Billek stepped in. Billek, who also owns two single-screen theaters in towns farther north, took over and has been running the place as a four-plex for the past nine years.
But now, with the coronavirus outbreak, the Grand Cinema Theatres is in big trouble. “I’m at the bottom of the totem pole,” Billek says. “If we
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