SiriusXM Hires Sarah von Mosel, Former Stitcher and iHeartMedia Exec, as SVP of Podcast Strategy
variety.comTodd Spangler NY Digital Editor SiriusXM named industry veteran Sarah van Mosel to the newly created position of senior VP of podcast strategy.
It’s a return to SiriusXM for von Mosel, who previously served as chief revenue office at its subsidiary Stitcher. Von Mosel most recently was EVP of iHeartMedia’s iHeart Audience Network audio advertising group.
At SiriusXM, she reports to Scott Greenstein, president and chief content officer, who announced her hiring in a memo to staff Thursday.
Her hire comes after SiriusXM last month announced a multiyear agreement worth more than $100 million with SmartLess Media and its three founders — Will Arnett, Jason Bateman and Sean Hayes — encompassing exclusive advertising and distribution rights, content, events and more for their popular flagship podcast “SmartLess” and other shows produced by the company.
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