The rise of Botox has yet to see a plateau. And while the injection is most commonly associated with those in their mid 40s and 50s, millennials are finding new and interesting ways to maintain the no-wrinkle look to both the face and the neck.
That is not all. Most recently, "Barbie Botox," medically referred to as trapezius Botox, took social media by storm following the July release of the live-action film "Barbie." This particular procedure includes Botox injections in the trap muscles to improve posture and make the neck appear longer, among other things.
If you maintain a presence on social media, it is likely you have come across a Botox fad or an anti-aging-pro-Botox advertisement — or have found local injectors in your recent list of followers.
Though middle-aged women are typically the targets for such procedures, social media have posed the question "Do you need it?" to younger generations of users — and they are answering with an astounding "yes." In 2022, close to 75% of facial plastic surgeons reported a rise in the number of patients under 30 years old requesting cosmetic surgery or injectables, according to the American Academy of Facial Plastic and Reconstructive Surgery.
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