‘Severance’: Apple TV+ Series Has Made More Than $200M For Streamer – Report

deadline.com:

EXCLUSIVE: Lumon Industries appears to have been generating plenty income for Apple TV+. Severance‘s long-awaited second season returned to the small screen last Friday and research from Parrot Analytics has found that the first generated more than $200M for the tech giant.

Parrot came to these figures via its Content Valuation methodology, which uses a formula to correlate audience demand with subscribers and therefore revenue.

The system also examines how shows and movies generate value for streamers in markets across the globe. According to Parrot, Severance is doing well compared with Apple hits like Slow Horses and The Morning Show.

The former generated $184.8M during a similar timeframe to Severance Season 1, while the latter made $299.4M but across a much longer period of time.