Selena Gomez, Kim Kardashian, other celebrities frequent NYC restaurant promoting $1 dessert for a day

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A New York restaurant that is popular among celebrities is celebrating 70 years of business by bringing back its 1950s pricing — but only for one day.

Serendipity3 has been a New York City must-go for many since September 1954 — and this year it's celebrating 70 years. In honor of that, the restaurant and general store announced that it will offer its popular menu item, the "Frrrozen Hot Chocolate," for just $1 on one day only — on Sept.

18. Serendipity3 noted that the go-to sweet treat was priced at $1 when the spot opened in the 1950s, so the restaurant wanted to bring the nostalgia back for one day, according to its news release.

Chef Joe Calderone, creative director of Serendipity3, told Fox News Digital that the restaurant has sold over 30 million frozen hot chocolate desserts since it opened in the 1950s. "We can't wait for our neighbors, tourists from across the globe and others dining in to party like it's 1954 with us," he said about the one-day-only special.

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