Seal is a Literal Seal in Taika Waititi’s Mountain Dew Super Bowl Commercial

variety.com:

Lauren Coates Seal takes his namesake to new surreal heights in Mountain Dew‘s 2025 Super Bowl commercial. The 30-second spot features the 15-time Grammy nominee transformed into a literal seal (with a realistic face) who washes up on Baja Beach to serenade Becky G with “Kiss from a Lime,” a Baja Blast-inspired rendition of his Grammy-winning hit “Kiss from a Rose.” “I had a blast coming up with new lyrics and loved collaborating with their team to bring this campaign to life in such a fun and unexpected way,” Seal said in a statement to Adweek.

The “Kiss from a Lime” spot, which will air in the second quarter of the game, was created by creative agency Goodby Silverstein & Partners and directed by Taika Waititi.

Seal and Becky G star alongside Mountain Dew’s newly minted spokesperson the Mountain Dude, who was introduced last year. Mountain Dude and Becky G are transported to Baja Beach after opening a Baja Blast — marking the second time Mountain Dew has focused its Super Bowl advertising on the flavor. “The cultural impact of the Super Bowl is undeniable and having Mountain Dew Baja Blast be a part of it for the second year in a row is incredibly exciting for us as a brand,” said Pepsi and Sparking Brands SVP of marketing Mark Kirkham.

Mountain Dew is also hosting two activations in New Orleans this year: Spot the Baja Blast Campervan and Escape to Baja Beach.