On Instagram, Mario McKnight’s home is a grey, white and shiny palace with a candle in every corner. There are luxe knitted throws, coffee table books and a sparkly organiser full of remote controls.In real life, it’s exactly the same.
I can see most of it when he throws open the front door to welcome me in.The 36-year-old greets me with: “Hello my lovely,” which is enough to make any fan of his Instagram account Cleaning With Mario call for the smelling salts.
Mario is a cleanfluencer. For those who don’t do social media, that’s a person who posts pictures of their vacuum cleaner, dish sponges and shiny sink on Instagram .
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