Jem Aswad Senior Music Editor As has been well documented, the 2018, Scooter Braun-led acquisition of Big Machine Music Group — and the rights to Taylor Swift’s first six albums — caused some controversy.
Swift — who had attempted, unsuccessfully, to acquire the rights herself — was outraged, launching not only a global dialog about artists owning the rights to their work, but sticking it to the new owners by beginning a campaign to re-record all of those albums and encouraging her fans to stream the new “Taylor’s Versions” instead of the earlier ones; two such albums have been released to great success.
She had few kind words for Braun in the process. Braun bore the substantial wrath of the Swifties for a year or two before selling off the catalog (for a tidy profit) and said he had attempted to speak with the singer about the issue multiple times after the sale was finally revealed, to little avail.
He has since sold his own company to the South Korean entertainment powerhouse HYBE, and continues to run it and manage the careers of Justin Bieber, Ariana Grande and others.
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