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Samsung pulls ad featuring Muslim mother and drag queen son in Singapore

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BBC News, the ad sparked criticism from social conservatives, who accused Samsung of attempting to “push LGBT ideology.” Other critics in the conservative majority-Muslim society accused the ad of “disrupting the harmony within the Malay-Muslim community.”The South Korean tech giant later scrubbed the video from all its public platforms, although individual users on social media, including TikTok and YouTube, saved versions of the ad so they could share it with their followers.Samsung apologized for the ad in a statement, saying it is aware of the negative feedback it has received for airing the commercial and acknowledged that the ad “may be perceived as insensitive and offensive” to some.“We acknowledge that we have fallen short in this instance, and have since removed the content from all public platforms,” the company added in its statement. “Samsung believes that innovation and growth are driven by diversity and inclusivity.

We will certainly be more mindful and thorough in considering all perspectives and viewpoints for our future marketing campaigns.”But the company also received criticism from others, including LGBTQ advocates, who criticized the decision to take down the ad.

Alternative news website Wake Up Singapore, which shared a version of the ad on TikTok, said that “the Streisand effect is in full swing,” or, in other words, the company’s attempt to censor or erase traces of the ad generated more news than the ad’s initial release.

As a result, an even larger audience knows about the ad and its content. The news website claimed that “it is clear that the majority of people did not share the same views harbored by the conservatives that led to the removal of the videos,” pointing to surges in its number of.

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