Sales Agents Shift Away From Drama Films Amid Market Challenges: ‘It’s Led Us to Diversify Our Slate’
variety.comNaman Ramachandran The global appetite for drama films has significantly diminished, according to a panel of international sales agents at the BFI London Film Festival.
Sophie Green, head of acquisitions and development at Bankside Films, summed up the current market sentiment by saying: “The big sort of takeaway at the moment from the market is anything but drama.
That really is kind of like double underlined everywhere that we go.” The panel, which included Sata Cissokho, head of acquisitions at Memento International; Virginie Devesa, founder of Alpha Violet; and Madeleine Tangney, director of sales at Visit Films, discussed the evolving landscape of international film sales and acquisition.
Cissokho said that while drama remains a core element of independent cinema, it has become increasingly challenging to finance and sell. “It has led us to kind of diversify our slate,” she said, noting a shift toward genre films and comedies to meet market demands.
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