Rhett & Link’s Mythical Hires Melinda Petrow as Head of Audience Development
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variety.comTodd Spangler NY Digital Editor Mythical, the digital entertainment studio founded by YouTube stars Rhett & Link, hired digital marketing pro Melinda Petrow as senior VP of audience development.
Petrow most recently was head of content marketing at Amazon’s Wondery podcast studio and prior to that led marketing and PR at Conan O’Brien’s Team Coco podcast company.
Over year 15-plus career, she also held several senior marketing positions across NBCUniversal’s digital entertainment divisions, including at Fandango and Rotten Tomatoes.
The company said Petrow will work to expand the reach of all of Mythical’s entertainment brands, with a focus on YouTube, social and shortform content, and the Mythical Society subscription fan club.
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