EXCLUSIVE: New research has shone a spotlight on how American viewers have flocked to UK streaming content since the strikes.
Viewing to British shows and movies on Netflix and Prime Video in the States skyrocketed by 40% between Q2 2023 and Q1 of this year, representing an additional 400 million hours watched, according to Digital i research shared exclusively with Deadline.
The Q1 2024 figure was the highest since Digital-i started counting three years ago. At the same time, viewing to all content on these platforms rose by the smaller figure of 9%.
British shows to have hit the heights in the States included Fool Me Once, Bridgerton and Baby Reindeer, which made up three of the five most-watched series in the U.S.
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