Reed Hastings Says Netflix Is “Biggest Builder Of Cross-European Culture”
deadline.comReed Hastings just made a bold claim: That Netflix is the “biggest builder of cross-European culture.” Speaking at Netflix’s European headquarters in Amsterdam today, the streamer’s founder and Executive Chairman said an “unexpected” outcome of pushing into European originals was how series and films from one country had performed in others. “The amazing thing has been [seeing] how many Germans or Italians watch Spanish series,” he said. “We didn’t set out to do that, but we’ve biggest builder of cross-European culture in the EU.
It’s partially because all the other networks are national networks who specialize in one language group. We specialize in connecting.” He quipped it was “ironic it’s a U.S.
company” that achieved that level of soft power. “Or a U.S. company that’s now a Dutch company,” he added. Netflix has been deep in discussions with the EU over content quotas in several European territories for several years now.
Hastings has been critical of quotas several times in the past. Hastings’ comments came during an event that brought together European policy makers, politicians and journalists today to highlight Netflix’s impact in EMEA.
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