The very expensive, but typically priced, Dwayne Johnson $200M+ Christmas package Red Onebegan its weekend journey last night with previews totaling $3.7M.
Note that figure also includes monies from a Sunday special screening. The movie has been sitting still on tracking for quite some time with a $30M-$35M projection.
There’s a lot unpack here this weekend as this movie, which was greenlit by Amazon Studios Head Jennifer Salke, and shepherded by Head of Film Creative and Strategy Julie Rapaport, is only expected to post $35M in its opening stateside, give or take.
Hopefully, the movie can overperform given that there hasn’t been a big production in the marketplace since Oct. 25 when Venom: The Last Dance opened to $51M.
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