Box Office: Dwayne Johnson’s $250 Million-Budgeted ‘Red One’ Debuts to Chilly $34 Million
variety.comRebecca Rubin Senior Film and Media Reporter “Red One,” a Christmas-set action comedy starring Dwayne “The Rock” Johnson as Santa’s head of security, unwrapped a soft $34.1 million from 4,032 North American theaters in its box office debut.
Those ticket sales were enough to top the domestic box office, ending the three-week reign of “Venom: The Last Dance.” However, the Amazon MGM film cost $250 million before accounting for global marketing efforts of roughly $100 million.
So “Red One” is bound to spark yet another debate about what qualifies as a success at a time when streaming services are scrambling traditional business models.
Case in point: “Joker: Folie à Deux,” which was released by Warner Bros., was instantly labeled a flop with $37 million to start against a $200 million budget.
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