Jordan Moreau Ray Price, an indie film producer and marketing veteran, died on July 16 of heart failure after battling cancer, his longterm partner Meg Madison confirmed.
He was 75. During his career in film, Price was president of Francis Ford Coppola’s production company American Zoetrope and First Look Pictures and a marketing and distribution exec for Landmark Theatres, Trimark Pictures and 2929 Entertainment.
He also supported up-and-coming filmmakers like Tran Anh Hung (“The Scent of Green Papaya”), Gurinder Chadha (“Bhaji on The Beach”), Carl Franklin (“One False Move”), Allison Anders (“Gas Food Lodging”) and John Sayles (“The Secret of Roan Inish”). “Ray, while being a defiantly singular individual, was also emblematic of a bygone age of independent film,” said Magnolia Pictures co-CEO Eamonn Bowles in a statement. “From theatre chain owner to distributor, exquisite marketer, and production exec, he always sought out novel ways of approaching things.
He truly was a rebel and my heart goes out to his family.” In 1972, he managed the Rialto theater in Berkeley, Calif., and later worked with Allen Michaan Renaissance Theaters, one of the largest indie film chains in the Bay Area that was later sold to Landmark Theatres.
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