Premiership title this season. Let's be honest, stopping Ten In A Row is the No.1 objective for Steven Gerrard and his players this season as they eye their own piece of title history.
But as club icon Davie Weir rightly pointed out, a stirring run in this season's Europa League will only benefit a side desperate for tangible success.
And there is a weight of expectation as well, as Rangers haven't lost an opening group stage game since 1999. Will that continue against a weakened Standard side?
Valencia defeated them 2-0 and that brilliant Los Che side would reach the Final so there no shame in coming up short but they haven't suffered heartache since in 10 matches.
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