Prime Video Southeast Asia Slashes Originals Team, Confirms Move To “Leaner Local Operating Model”
deadline.comEXCLUSIVE: Amazon Prime Video Southeast Asia is cutting its originals team in Singapore and moving to a “leaner operating model,” as part of the globe wave of redundancies announced earlier this week.
Deadline has seen an internal note from Prime Video’s Vice President, Asia Pacific, Gaurav Gandhi (see below), which confirms the streamer is “decreasing investments in South East Asia (SEA) and moving to a leaner local operating model to support the SEA territories.” In effect, this means an exit the local originals game and a major reduction in headcount at the Singapore office, with almost all staff from this side of the business to exit.
We understand those programs and films from the region set to launch for this year and 2025 or in production are unaffected.
They will continue to filter through, but no new originals are coming. Instead, Prime Video Southeast Asia will move a model of licensing local and pan-regional content — particularly from South Korea, the Japanese anime market and India — alongside its U.S.
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