Prime Video is to change its content strategy in Southeast Asia from a model based on original productions to one focused instead on licensing.
As a result it has cut some jobs in the region. The move follows last week’s announcement of a restructuring and several hundred job cuts in North America at Prime Video and the Amazon-owned MGM. “Today we have made the decision to discontinue some programs and initiatives, and rebalance our international organization to focus on the countries and regions driving the most growth for our service.
In APAC, we are decreasing investments in South East Asia (SEA) and moving to a leaner local operating model to support the SEA territories.
David Simonsen will continue to lead this leaner Singapore based SEA team, working even more closely with our centralized business teams, as we continue to attract new customers in the region.
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