Prime Video Aims for ‘Broad and Well-Rounded Slate,’ Hannah Blyth, Head of TV in the U.K., Says at Mip London
variety.comLeo Barraclough International Features Editor Hannah Blyth, head of TV in the U.K. at Amazon’s Prime Video, underscored the desire to have “a broad and well-rounded slate” when speaking Wednesday at TV event Mip London.
As well as male skewing titles such as “Clarkson’s Farm” and “Reacher,” Blyth said that Prime Video also had secured shows that would appeal to a female and younger crowd, such as “Molly-Mae,” a docu-series about British social media influencer Molly-Mae Hague.
Sports and other live events play an important role in building the subscriber base for Prime Video with a recent soccer match between Manchester City and Real Madrid drawing 4 million viewers.
Blyth was speaking at a session titled “What Do Streamers Want?,” which looked at acquisition and licensing trends in the streaming market.
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