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‘Power’ & ‘Outlander’ Push Starz To Global Gains As COVID-19 Keeps Everyone Home
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deadline.comBy Dominic Patten Senior Editor, Legal & TV Critic As weeks look to turn into months of lockdown around the world due to the coronavirus pandemic, Starz is seeing a surge of sign-ups to its digital platforms and more as viewers seek more Power and Outlander.
Data over the last week reveals a 45% jump in audience on the Starz App in the March 14-23 period compared to the 10 days before.
On linear TV, the March 22 “Better To Marry Than Burn” episode of Outlander hit a Season 5 high with 12% rise in viewers over the previous week.
However, in this time of sequestered households, it is the Starz App that is proving a magnet of sorts. A pioneer of sorts among networks and long established as allowing subscribers an early offering of the
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