By Nellie Andreeva Co-Editor-in-Chief, TV To promote the launch of One Day At a Time on Pop TV, ViacomCBS made the Season 4 premiere simulcast across three networks from the Entertainment & Youth Group, Pop, TV Land and Logo.
It was envisioned as a one-time thing to eventize the debut and put the series in front of more viewers. But in light of the ratings results for the premiere, which showed that almost four times more people watched it on TV Land than on the primary channel, Pop, the simulcast on TV Land is being extended.
Tomorrow’s (March 31) ODATT episode, “Penny Pitching,” will air on Pop TV and TV Land at 9:30 PM. Reps for Pop would not say if the Pop/TV Land simulcast would be made permanent.
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