variety.com
02.09.2021 / 17:05
84%
Fader Label Expands, Powered by Success of Clairo, Slayyyter, More
Jem Aswad Senior Music EditorFader Label, the imprint launched in 2002 by the long-running magazine, is bolstering the recent success it has seen with releases by Clairo, Slayyyter, Binki, Lewis del Mar, Matt & Kim and more by expanding via new hires and promotions.According to the announcement, the label, launched in 2002 by Fader magazine and Cornerstone marketing founders Jon Cohen and Rob Stone, has seen a 75% overall growth across all streaming platforms between 2019 and 2020. Its artists have also landed syncs in films, TV, videogames and ads for brands including Nike, Acura, Mitsubishi, Verizon, FIFA, and Rockstar Games’ “Grand Theft Auto,” among others.
