Manori Ravindran International Editor Soumya Sriraman, the former BritBox CEO who joined Amazon to lead its Prime Video Channels business in the U.S., is stepping down after two years at the SVOD. Sources indicate the executive is still at Amazon but will be leaving imminently for another role elsewhere. Sriraman is best known for her work pioneering the best-of-British streaming service BritBox in the U.S., where she is based. The SVOD launched there in 2017 and quickly reached 250,000 subscribers in one year. By the time Sriraman departed, in October 2020, the service had more than 1.5 million subscribers. The successful U.S. launch allowed joint operators BBC Studios and ITV to expand the brand to other markets, including Australia and Canada.
