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Digital Entertainment Group Sets Google, Amazon, NBCUniversal And ViacomCBS Execs As Direct-To-Consumer Alliance Officers
Dade Hayes Finance EditorEXCLUSIVE: The Digital Entertainment Group has appointed senior executives from NBCUniversal, ViacomCBS, Amazon Prime and Google as the officers of its newly formed D2C Alliance.The sub-group was formed by the DEG, an industry consortium, to advocate and promote the benefits of direct-to-consumer streaming services and help the emerging category reach its full consumer potential. It will be chaired by Matt Strauss, Chairman of Peacock and NBC Universal Digital Enterprises.
