variety.com
03.03.2021 / 22:04
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Why Google Will Stop Selling Ads Based on User-Tracking Browser Data
Todd Spangler NY Digital EditorGoogle has planted a flag in the digital-advertising ground: The internet giant said it will no longer sell ads using personally identifiable information from web browsers.Google already announced that its Chrome browser would phase out support for third-party cookies by 2022.Now, “we’re making explicit that once third-party cookies are phased out, we will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our products,” David Temkin, Google’s director of product management for ads privacy and trust, wrote in a blog post Wednesday.Instead of user-level identifiers, Google will use “privacy preserving” application programming interfaces that will “still