David Temkin performer track prevention David Temkin

Google Promises To Stop Tracking Your Browsing History To Sell Ads

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Google Wednesday addressed the hot-button issue of consumer privacy, explicitly promising not to track peoples’ browsing history in order to feed them ads.It said Chrome will offer a first iteration of new controls in April.“People shouldn’t have to accept being tracked across the web in order to get the benefits of relevant advertising.

And advertisers don’t need to track individual consumers across the web to get the performance benefits of digital advertising,” wrote David Temkin, Google’s director of Product Management, Ads Privacy and Trust, in a company blog post called “Charting a course towards a more privacy-first web.”He cited a study by the Pew Research Center that 72% of people feel that almost all of what they do online is

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