Believe and its TuneCore subsidiary have surveyed nearly 1600 self-releasing artists about generative AI. Half of those surveyed said that they had a positive perception of artificial intelligence and would be willing to offer their music for the training of AI models.Around a third said they were interested in using AI as part of their music-making process, with a similar amount reckoning AI technologies could help them with their marketing and promotion.Commenting on the study, TuneCore CEO Andreea Gleeson says: “As AI continues to be a conversation topic across creative industries, we sought to engage directly with independent artists to determine their awareness of AI and how they’re most interested in engaging with it”.“TuneCore’s main priorities lie in the interests of our artists”, she adds, “so the responses to this survey will help us enable them to utilise AI on our platform with consent, control, transparency, and fair monetary compensation”.Of those surveyed, 35% said that they are interested in using AI in their creative process, while 31% said it could help with marketing and promotion around releases.Meanwhile, 18% said they might use AI technologies to create promotional content – including videos to post to TikTok and Instagram – while 16% said they were interested in how AI could help them more generally engage and develop their fanbases.In terms of allowing tech companies to use their creative output in order to train generative AI models, 50% showed a willingness to allow that to happen.
