NBCUniversal has added two streaming vets to Peacock’s executive roster, installing Shannon Willett as Chief Marketing Officer and Brian Henderson as EVP of programming.
Both are newly established positions at the company.Willett comes to NBCU from Netflix, while Henderson had been at Hulu.Both will report to Peacock President Kelly Campbell.
NBCU and its parent, Comcast, have pledged to amp up their programming spending and focus more on acquiring premium subscribers to Peacock.
The service launched in mid-2020, initially with an emphasis on its free, ad-supported tier rather than the $5-a-month Peacock Premium.
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