Peacock’s Newest Streaming Entry Is Dramatic, Complex and a Commercial
variety.comBrian Steinberg Senior TV EditorThe hunt for an elusive South American flower is at the heart of the latest addition to the Peacock streaming service, but the creators of the new show aren’t from the typical Hollywood studio.“Unlocked,” a short film that debuts Friday on the NBCUniversal broadband outlet, is the creation of tech giant Hewlett-Packard and the agency Giant Spoon.
The mini-movie tells the story of data scientists hoping to track down a rare plant that might just offer a cure to a mysterious neurological disease that ails the world, but it might solve some other problems as well, like how to get ad messages in front of consumers who are increasingly accustomed to avoid such things when they hunker down for a new bingeworthy session.
The mission in the film is critical, but so too is the one mentioned above. “Streaming continues to grow in terms of audience,” says Laura Correnti, a partner at Giant Spoon.
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